Ecommerce marketplace management covers the eight areas a brand runs to sell well across Amazon, eBay, Zalando and other marketplaces. Every marketplace sets its own listing rules, advertising system, fees and fulfillment standards, so selling on several at once becomes a large operational load.

To increase ecommerce sales, you grow three things at once: the traffic that reaches your products, the share of that traffic that converts, and the average value of each order. Most of that now happens on marketplaces, which generated around 83% of global ecommerce GMV in 2025 according to ECDB, so the platform rather than your own webshop increasingly controls discovery, delivery and the buy box.

Exceptional market momentum, a health-obsessed consumer base, and marketplaces still wide open to premium supplement brands. Here's what the data says — and what it means for your brand.

Your complete guide to ecommerce channel conflict: Why it happens, the fix that doesn't need more headcount and a real 413% search uplift result.

Your guide to what it takes to win across the booming European wellness ecommerce market.

A roundup of the latest pieces of coverage that Pattern has received over the last few months