Marketplace Expansion
Every Asia-Pacific marketplace, one Pattern partnership.
Local teams in Australia, China, Japan, and South Korea, with a distribution centre in Australia.
Why Asia-Pacific matters.
Asia-Pacific is the world's largest ecommerce region by total GMV. Australia is the most accessible first step for EMEA brands going east — English-language, familiar regulatory environment, Amazon AU well established. Japan, South Korea, and Southeast Asia represent larger but more complex opportunities, each with dominant local platforms that require dedicated in-market expertise.
Asia-Pacific marketplaces we manage.
1
Amazon in Asia-Pacific
Pattern operates across Australia, Singapore, and Japan. Its Sydney warehouse serves Australian Amazon FBA directly, while regional partnerships support operations in Singapore and Japan.
2
Coupang (South Korea)
Coupang is South Korea's dominant marketplace, known for Rocket Delivery — one of the fastest fulfilment networks in the world.
3
Rakuten (Japan)
Rakuten is Japan's most trusted ecommerce platform, known for its relationship-driven approach, content-heavy listings, and highly loyal customer base.
4
Naver (South Korea)
Naver is South Korea's leading search and commerce platform, making it essential for brand awareness in the Korean market.
5
Shopee / Lazada (Southeast Asia)
Pattern's Sydney warehouse serves Australian marketplaces directly, while regional partnerships and marketplace-native fulfilment networks support operations across Japan, South Korea, and Southeast Asia.
Fulfillment from Australia
Pattern operates one warehouse from Sydney with regional partnerships across the rest of Asia.
1
#1 region by ecommerce GMV
2
Sydney office and DC
3
5+ markets covered
Frequently asked questions
Australia is the usual entry point for European brands. The language and regulatory environment are close to the UK, and Amazon AU is well established, with Pattern's Sydney warehouse serving it directly. Japan, South Korea and Southeast Asia are larger but need dedicated in-market expertise.
Amazon covers part of Asia-Pacific but not the region. Pattern operates Amazon in Australia, Singapore and Japan, while South Korea runs on Coupang and Naver, Japan's most trusted platform is Rakuten, and Southeast Asia is led by Shopee and Lazada. Platform dominance varies by country rather than following one pattern.
Fulfilment in Asia-Pacific runs through a mix of our own and local networks. The Sydney warehouse serves Australian marketplaces directly, while Japan, South Korea and Southeast Asia are covered through regional partnerships and each marketplace's own fulfilment network.
Southeast Asia is not one market. Shopee and Lazada lead across Indonesia, Thailand, Vietnam, the Philippines, Malaysia and Singapore, but which platform dominates differs per country, and so do the buying habits behind them.
