+5
Keywords in Top 4:
Marketplace advertising that pays for itself.
Our patented ad tech, Destiny helps you grow faster and smarter. Because we only win when you do.
Revenue
=
Traffic
×
Conversion
×
Price
×
Availability™
Make sure your ad spend pays off.
Most ad providers make more when you spend more. We don't. Our model is designed to reward performance, not just increased budgets. With over 200 engineers behind our patented ad tech platform, Destiny and our proprietary patented metric, True ROAS™, we help you invest where it counts: finding new customers, improving organic rank, and driving real incremental growth. When you win, we win. That's how it should be.
How our brands use Destiny.
+731%
Visibility on page 1:
+1648%
Incremental ad sales:
Stock your digital shelf with organic growth.
Most ad platforms focus on short-term clicks. Ours is built to support long-term, sustainable growth. One of our core strategies is helping brands reduce their dependence on ad spend by improving their digital shelf presence through smarter advertising.
Predictable performance across SKUs.
Make your budget count. With 91T+ data points at our fingertips, we analyse your full product portfolio across DTC, retail, and Amazon to find the highest-ROI opportunities. By tying insights to specific SKUs, we help you shift spend where it drives sustainable growth. No more guesswork, just data-backed precision.
01
91T+ data points
02
Insights at SKU level
03
Full-portfolio analysis
TrueROAS: Your metric for real growth
Relying on ROAS often inflates peformance by over-attributing sales to ads, wasting your budget and leaving you with a misleading sense of success. At Pattern, we use TrueROAS — our patented metric that reveals your advertising's incremental impact by accounting for the true drivers and detractors of growth.
Identify and eliminate profit detractors
Use TrueROAS to uncover and act on issues like cannibalisation and returns, which are masking your ad spend's true profitability.
Maximise impact with growth accelerators
Strategically focus your ad budget on what truly matters, leveraging accelerators like Customer Lifetime Value and Organic Rank to drive new customers and build sustainable brand presence.
AMC unlocked
Most agencies use AMC for surface-level reporting. We go deeper using AMC to power:
Advanced audience segmentation (lookalikes, seed groups, high-value shoppers)
Clean room traffic & conversion analysis
First-touch, last-touch, and custom attribution
Path-to-conversion analysis for every ad type
Incrementality tracking to prove what's truly working
Customer lifetime value
Maximise long-term profitability
We integrate your DTC, Amazon, and retail data to paint a full picture of your customers' journey. With that unified view, we help you:
Analyse CLTV by channel, product, or customer segment
Identify and retain high-value shoppers
Reduce acquisition waste and improve margin
Strategically position spend to drive lifetime growth, not one-time wins
Clean rooms: secure, connected, insight-driven
Clean rooms aren't just buzz—they're essential to our data strategy. We use them to securely connect data across platforms, giving you:
Cross-channel conversion tracking
Insights into where customers shop and how often
Clear visibility into the overlap between DTC, retail, and marketplaces
Path-to-conversion analysis for every ad type
Smarter media planning with zero blind spots
Market share intelligence
Know where you stand and how to win
Market share is your growth potential. We track share by SKU across marketplaces and channels, so you know:
Where you're leading, lagging, or poised to grow
How competitive your pricing, content, and ads really are
Where to double down to outpace the competition
Frequently asked questions
Marketplace advertising works differently when Pattern owns the inventory, because we pay for it rather than billing you. We buy your stock at a pre-agreed price and take on the risk, so there are no management fees and no commissions on ad spend. That changes the incentive: most providers earn more when you spend more, so a bigger budget suits them whatever it returns. We only earn more when your products sell more.
Pattern manages advertising beyond Amazon across every marketplace we run for you. Amazon is where our patented adtech platform Destiny does the heaviest lifting. On eBay that means Promoted Listings alongside Cassini search optimisation, and on TikTok Shop advertising sits within full-service support covering content, affiliates and live events. Each platform has its own advertising tools, so the approach differs by marketplace.
Destiny decides which keywords to bid on by looking for the ones you can realistically win, not the ones with the highest volume. It analyses trillions of data points to find where your products have a genuine chance of ranking, automates bidding against those terms, and pushes listings into organic positions that keep earning once the spend stops.
Reducing ad spend is the direction we work towards rather than a risk to manage. One of our core strategies is lowering your dependence on advertising by improving your position on the digital shelf, so organic ranking carries more of the revenue over time. Growth built only on spend disappears when the budget does.