Seamless brand transition to 3P

Revenue

Traffic

Conversion

Price

Availability

Europe

Kitchen Appliances

50 SKUs

Amazon (UK, Germany, Italy, France, Spain, Netherlands), Cdiscount, TikTok Shop UK Marketplaces

Growth

28.74

Advertising ROAS

10.42M

Impressions

41,606

Clicks

£2M

Sales on Amazon

THe Brand

Sage Appliances, a leader in home and kitchen innovation, makes appliances that help people produce perfect food and beverage results in their own homes with ease.

Challenge

Brand equity erosion

Despite their 1P selling strategy, Sage faced brand equity erosion. Margins were squeezed, off-site suppression added complexity, European distribution lacked clarity and operational issues, such as Amazon chargebacks and unoptimised content, demanded strategic solutions.

Solution

Pattern transitioned a selection of Sage’s products seamlessly from 1P to our 3P model, onboarding 50 products in 2 months.

As part of our partnership, we look after these products’ end-to-end marketplace solutions from operations and logistics, to day-to-day brand management and product advertising. To empower Sage to combat issues of unauthorised sellers, we referred them to our partner specialist e-control law firm, who advised at no extra cost to Sage how to tackle this complex issue, with the help of Pattern’s technology insights of their seller landscape.

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result

Sage was able to take better control of their marketplace presence, by reducing European distribution challenges and improving efficiencies for selling across various marketplaces.

We were able to seamlessly onboard Sage, taking on a selection of their products, and maintaining the momentum they had while being a 1P brand. Since the initial onboarding of 50 products, as a result of our success so far, Sage has repeatedly added new products to Pattern’s remit which had also transitioned to 3P seamlessly.

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Let’s talk. We accelerate brands on ecommerce.

Revenue

Traffic x Conversion x Price x Availability

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