Brewing success across MENA
Revenue
=
Traffic
x
Conversion
x
Price
x
Availability
UAE & KSA
|
Kitchen Appliances
|
Growth
2.4M
Impressions
+$250,000
Sales in first 3 months
18,000
Clicks
13
Advertising ROAS
THe Brand
Sage Appliances, a leader in home and kitchen innovation, makes appliances that help people produce perfect food and beverage results in their own homes with ease.
Challenge
Marketing expansion into the UAE and KSA
Sage aimed to expand strategically into the UAE and KSA markets, with a focus on growth and localisation. However, their existing fragmented marketplace approach had resulted in unauthorised sellers and an inconsistent brand experience for customers. Breville, a key competitor, held strong local presence, with parallel imports dominating search results on Amazon.ae and Noon.com. While Sage had strong product content, it wasn’t tailored for marketplace performance, and no prior investment had been made in Amazon advertising. Additionally, they required support with compliance and logistics to strengthen their market entry.
Solution
Full-Funnel Marketplace Execution with Expert Legal Guidance
Pattern transitioned a selection of Sage's products, onboarding 60 SKUs in 3 months. As part of the partnership, Pattern was responsible for the end-to-end marketplace solutions of these products — from operations and logistics, to day-to-day brand management and product advertising. To help Sage address the issue of unauthorised sellers, they were referred to Pattern’s expert legal partner in e-control. At no additional cost, the firm advised Sage on how to navigate this complex challenge, using insights from Pattern’s technology to map and understand their seller landscape.
result
Boosting Brand Equity Through Optimised Amazon Presence
By partnering with Pattern as its exclusive authorised Amazon seller, Sage reduced marketplace distribution challenges and gained greater control over its selling presence. Pattern enhanced brand equity and improved the customer experience by optimising product listings—refining titles, improving keyword relevance, clarifying warranty information, and implementing effective SEO strategies.
The exponential power of together.
Let’s talk. We accelerate brands on ecommerce.
Revenue
Traffic x Conversion x Price x Availability
Pattern helps established brands succeed on global ecommerce marketplaces. To receive a complimentary analysis of your ecommerce presence and discuss it with an expert, please complete the form.
- Grow revenue by an average of 40% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.
.png)