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Driving continued growth and awareness through a seamless rebrand

Grow with Pattern
The Metagenics brand

413%

YoY surge in Amazon searches

94.8%

Buy box rate was maintained during the transition

98.3%

in-stock rat was sustained throughout the rebrand

Challenge image from the Metagenics case study.
Approach image from the Metagenics case study.
Approach image from the Metagenics case study.
Pattern x
Metagenics
Challenge Navigating a High-Stakes Rebrand Without Losing Momentum

01

Seamlessly rebrand from Nutri Advanced to Metagenics with minimal disruption to revenue. Accelerate brand awareness for Metagenics across the European market.

02

Maintain revenue momentum and subscriber loyalty throughout the transition. Strengthen awareness and ensure a consistent brand presence on Amazon UK to support brand presence across channels in the UK.

03

Align Nutri Advanced sell-through with Metagenics inventory launch for a smooth handoff. Maintain availability and reduce out-of-stock risk during the transition period.

Approach Strategic Inventory Alignment and Marketplace Execution
Revenue
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Traffic
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Conversion
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Price
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Availability™
Approach image from the Metagenics case study.
Align inventory for a smooth handoff
Pattern coordinated the transition by aligning the Nutri Advanced inventory sell-through with the launch of Metagenics branded products on the platform.
Approach image from the Metagenics case study.
Preserve brand equity
Leveraging our deep marketplace expertise and close partnership with Amazon, the shift preserved critical brand equity elements like reviews, ratings, organic rankings, and subscriber continuity.
Approach image from the Metagenics case study.
Elevate content and creative
Pattern refined content, advertising, and creative execution to deliver a consistent, elevated brand experience across all listings.

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