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Driving continued growth and awareness through a seamless rebrand
Revenue
=
Traffic
x
Conversion
x
Price
x
Availability
Europe
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Vitamins and Supplements
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Growth
413%
YoY surge in Amazon searches
94.8%
Buy box rate was maintained during the transition
98.3%
in-stock rat was sustained throughout the rebrand
THe Brand
Metagenics is a leading global supplements brand, trusted by healthcare practitioners for over 40 years. Known for its clinically proven formulations and rigorous quality standards, Metagenics delivers precision-crafted nutraceuticals that support lasting health and wellness.
Challenge
Navigating a High-Stakes Rebrand Without Losing Momentum
Metagenics faced the complex challenge of transitioning from Nutri Advanced to Metagenics while protecting existing revenue and customer loyalty. This rebrand needed to happen seamlessly, with no disruption to subscriber retention, sell-through performance, or product availability. At the same time, Metagenics had to rapidly build brand awareness across Europe and establish a consistent, credible presence on Amazon UK to support broader omnichannel growth. Success depended on precisely aligning Nutri Advanced sell-through with the Metagenics inventory launch, maintaining availability, and minimizing out-of-stock risk—ensuring a smooth handoff that preserved momentum while introducing the new brand to market.
Solution
Strategic Inventory Alignment and Marketplace Execution
Pattern coordinated the transition by aligning the Nutri Advanced inventory sell-through with the launch of Metagenics branded products on the platform. Leveraging our deep marketplace expertise and close partnership with Amazon, the shift preserved critical brand equity elements like reviews, ratings, organic rankings, and subscriber continuity. In parallel, Pattern refined content, advertising, and creative execution to deliver a consistent, elevated brand experience across all listings.
result
Strengthening Brand Performance Through Integrated Marketplace Execution
Pattern elevated Metagenics’ presence on Amazon UK through a fully integrated marketplace approach, delivering refreshed, high-impact content with consistent image stacks, optimised keywords, and both generic and product-specific A+ content, alongside a seamless transition from the Nutri Advanced to the Metagenics Brand Store. The result was a cleaner, more professional presentation that reinforced credibility, leveraged Metagenics’ global heritage, and positioned the brand as a trusted player in the UK market. Throughout the rebrand, refreshed listings preserved shopper trust and conversion, enabling continued YoY growth and delivering 17% growth between January and August 2025, while subscriptions, ratings, reviews, and organic rankings were successfully maintained. In parallel, Sponsored Brand campaigns targeting Nutri Advanced search terms with new Metagenics creative educated shoppers on the transition and reinforced core USPs. Operational excellence underpinned the execution, with a 98.3% average in-stock rate and a 94.8% buy box share maintained from kickoff to completion, supporting steady sales performance throughout the transition.
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Revenue
Traffic x Conversion x Price x Availability
Pattern helps established brands succeed on global ecommerce marketplaces. To receive a complimentary analysis of your ecommerce presence and discuss it with an expert, please complete the form.
- Grow revenue by an average of 40% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.
