Blog
Insights and inspiration to accelerate your growth.
Pattern in the Press - Q3 Edition
A roundup of the latest pieces of coverage that Pattern has received over the last few months
Talking Shop with David Jennison
Five things every brand needs to know about selling in the age of AI shopping
1P to 3P transition on Amazon: a guide for wellness brands
Growing revenue can hide shrinking margin. Here's why wellness brands are moving from first party to third party on Amazon, and how to do it without losing sales.
Losing the Buy Box: The wellness brands losing money to unauthorised resellers
Losing the Buy Box quietly undermines every other part of an Amazon strategy. Here's why brand control matters and how wellness brands are fixing it.
Wellness in the UK: a market that's ready and waiting
The UK supplements market is set to grow from £3.59bn to £7.24bn by 2033. Here's what's driving UK wellness ecommerce and how brands can capture it.
Ecommerce platform vs marketplace: which model grows your brand?
Choosing between an ecommerce platform and a marketplace is one of the first strategic decisions a growing brand faces online. The ecommerce platform vs marketplace question comes down to a trade-off between control and reach: your own store gives you ownership of the brand and the customer, while a marketplace gives you an established audience and buyer intent from day one.