Fuelling Growth in MENA With Category Leadership
Revenue
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Traffic
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Conversion
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Price
Price
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Availability
UAE, Dubai
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Sports Nutrition
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Growth
106%
revenue growth from FY25 to FY26
Top 3
organic ranking for the hydration subcategory
Amazon Choice badge
secured for key hydration term
90 days
to achieve category leadership
THe Brand
Science in Sport (SiS) is a globally renowned UK-based endurance nutrition brand trusted by elite athletes and everyday fitness enthusiasts alike.
Challenge
Navigating a Complex Market Entry in One of the World's Most Competitive Supplement Categories
Launching SiS in the UAE came with three core challenges. First, the brand needed a local partner to handle product registration, import compliance, and regulatory approvals — without one, a compliant and timely launch simply wasn't possible. Second, the UAE supplements market is highly competitive, meaning SiS had to quickly build visibility and earn the trust of local shoppers. Third, product listings needed to be optimised for UAE search behaviour, and the brand's strong UK customer reviews weren't yet being used to their full potential to drive conversions.
Solution
Local Expertise, Optimised Listings, and Strategic Advertising to Drive a Confident Market Entry
Pattern tackled all three challenges with a clear, structured approach. Using Pattern's local entity, full product registration and import compliance were handled efficiently across the entire SKU range, removing regulatory barriers and allowing SiS to launch with confidence. On the commercial side, product listings were restructured with UAE-specific SEO, improved category mapping, and advertising campaigns targeted at high-intent keywords. Strong UK customer reviews were linked directly to UAE listings to build instant credibility, while a disciplined advertising framework drove visibility without sacrificing margin.
result
Category Leadership and Top Organic Rankings Secures Revenue Growth
Following the launch of 106 SKUs, SiS achieved category leadership in the UAE within just 90 days, securing the #1 organic ranking in the Energy Gels category and earning Amazon's Choice badges across its top-performing products — boosting conversion rates and consumer trust. In the Hydration subcategory, SiS broke into the top 3 organic rankings despite fierce competition and secured the Amazon's Choice badge on a key search term. Beyond rankings, the strategy delivered significant commercial impact, driving 106% revenue growth from FY2025 to FY2026.
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Revenue
Traffic x Conversion x Price x Availability
Pattern helps established brands succeed on global ecommerce marketplaces. To receive a complimentary analysis of your ecommerce presence and discuss it with an expert, please complete the form.
- Grow revenue by an average of 40% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.
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