Marketplace Expansion
Every major Chinese marketplace, one Pattern partnership
Your products on Tmall, JD, Douyin, Xiaohongshu, and Pinduoduo.
Why China works differently.
China is the world’s largest ecommerce market and runs on its own closed platforms, not Amazon or eBay. Selling there requires Chinese-language content, local platform expertise, and CBEC compliance. Douyin is a dominant commerce channel, and Xiaohongshu (RedNote) drives discovery for lifestyle and beauty brands.
Chinese marketplaces we manage.
1
Tmall Global
The primary cross-border ecommerce channel for international brands entering China, part of the Alibaba ecosystem, and the platform with the highest brand trust among Chinese consumers for international products.
2
JD Worldwide
JD's cross-border platform, particularly strong in electronics, health, and premium categories, backed by JD's own logistics network for fast delivery. During the 2025 Double 11 shopping festival, JD's app saw monthly active users jump 47.6% year-on-year.
3
Douyin (TikTok China)
China's leading short-video and live-commerce platform, and currently the fastest-growing commerce channel in the market. During Double 11 2025, more than 16,000 brands on Douyin doubled their sales year-on-year.
4
Xiaohongshu (RedNote)
China's leading lifestyle and discovery platform, critical for beauty, fashion, and premium brands building awareness with younger Chinese consumers.
5
Xiaohongshu (RedNote)
China's leading lifestyle and discovery platform, critical for beauty, fashion, and premium brands building awareness with younger Chinese consumers.
Fulfillment in China.
Pattern's China team manages both cross-border and domestic selling for international brands entering or growing in the market.
1
$2.8T China
ecommerce market
2
5 major platforms
3
Gold Partner
Tmall Global status
Frequently asked questions
Selling in China is possible cross-border through platforms built for it. Tmall Global and JD Worldwide are the cross-border channels for international brands, and Pattern's China team manages both cross-border and domestic selling, so which route fits depends on your category and your commitment to the market.
Amazon and eBay have little presence in China because the market runs on its own closed platform ecosystem. Tmall, JD, Douyin, Xiaohongshu and Pinduoduo dominate, and each requires Chinese-language content and platform-specific expertise rather than an adapted Western listing.
Xiaohongshu, also known as RedNote, is China's leading lifestyle and discovery platform. It matters most for beauty, fashion and premium brands building awareness with younger Chinese consumers, and works as a discovery channel rather than a direct sales channel.
Cross-border ecommerce in China operates under its own regulatory framework, known as CBEC, which sets out how goods enter the market and how they are sold to Chinese consumers. Compliance with it, alongside Chinese-language content and an understanding of how consumers discover products, is what determines whether a launch works.
