Marketplace Expansion
Every North American marketplace, one Pattern partnership.
Your products on Amazon, Target, Walmart, TikTok Shop, Best Buy, Nordstrom, and Macy’s.
Why North America matters.
Amazon commands the largest share, but brands winning in North America are typically present across multiple platforms. Canada is a natural extension, with a regulatory environment familiar to European brands and Pattern's already-established presence on Amazon CA.
Marketplaces we manage.
1
Amazon US / CA
Amazon US and Amazon CA are the dominant North American marketplaces. Amazon.ca alone is Canada's most-visited ecommerce site. Pattern manages listings, advertising, FBA inbound, and brand protection across both.
2
Target
Target is a curated, invite-only marketplace strong in home & decor, apparel, and hardlines. Pattern manages fulfilment (Target+ has no fulfilment program of its own) plus dedicated account support.
3
Walmart Marketpalce
Walmart's has a value-conscious shopper base and is also growing fast as a retail media platform. Pattern holds a Pro Seller Badge, managing brand protection, promotions, and WFS fulfilment.
4
TikTok Shop US
TikTok Shop is the fastest-growing US sales channel. Pattern is a badged TikTok Marketing Partner offering content creation, affiliate management, live events, and fulfilment.
5
Best Buy / Nordstrom / Macy's / Lowe's / Kohl's / Shein / eBay
Pattern manages a broader set of US platforms, from major players like Best Buy and Nordstrom to specialty and category-specific channels like Macy's, Kohl's, Lowe's, SHEIN, and ebay, depending on category fit.
Fulfilment in North America.
Pattern operates four US warehouses for North American fulfilment. This is the same infrastructure model as EMEA.
01
4 warehouses
02
7+ platforms managed
03
USA + Canada
Frequently asked questions
Amazon is not usually enough on its own in the US. Brands performing well in North America tend to sit across several platforms, with Target, Walmart, TikTok Shop, Best Buy, Nordstrom and Macy's driving meaningful volume for the right categories. Which of those matter depends on your category rather than on their size.
Selling in the US does not require you to build a presence yourself. Pattern operates four US warehouses and runs North American marketplace operations end to end, using the same model applied across EMEA rather than a separate arrangement.
Target and Walmart differ in access and in fulfilment. Target Plus is invite-only and curated, strongest in home and decor, apparel and hardlines, and has no fulfilment programme of its own, so Pattern handles that side. Walmart Marketplace is open and growing fast as a retail media platform, where Pattern holds a Pro Seller Badge.
Canada works as a natural extension rather than a separate build. The regulatory environment is familiar to European brands and Pattern already operates on Amazon.ca, which is Canada's most-visited ecommerce site.
