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Reach customers everywhere
Pattern ensures consistent, up-to-date product information and assets—delivered everywhere your customers discover and buy.
Product experience management for every marketplace.
Ensure your product content is always accurate, engaging, and ready for every channel so you reach more customers, drive higher conversion, and stay ahead of the competition.
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Availability™
What better product experience does for your brand.
02
Build trust and drive action
Stand out from the competition with polished, on-brand assets and messaging that engage and convert.
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Stay agile and ahead of the game
With real-time data and trend insights, we help you quickly adapt your approach—so your brand always leads the conversation.
Content Brief
Get specific insights from market data, made actionable by AI. Understand market trends and customer preferences to create product descriptions that stand out.
DAM: digital asset management
Quickly organise and share critical marketing content across all the people, partners, and programmes that contribute to your business.
PIM: product information management
Part information management, part digital asset management, equals one seamless solution that empowers your teams to move faster and your products to perform better.
Syndication
It's easier, faster, and more accurate than ever to publish your product content wherever your customers are shopping.
Brand Partners love Pattern PXM
Let your content be the engine of brand success. Stats below are collected from Capterra reviews. Values are on a 5 star scale.
4.9
value for money
4.9
customer service
4.7
ease of use
Frequently asked questions
Product experience management is a tool that manages all the product-related data and content that shapes how a customer experiences a product across channels — this includes product information management (PIM), digital asset management (DAM), content optimisation and syndication to marketplaces.
DAM, PIM and syndication work as three stages of one flow. Content Brief identifies what your listings need based on market data. Those recommendations are implemented in the PIM, which holds your product information, and the DAM, which holds your images and media. Syndication then publishes the finished content to every marketplace.
Pattern creates the product content as well as managing it. Our creative team produces A+ content, product imagery and listing copy written for each marketplace, rather than reformatting what you already have. The tooling keeps that content accurate and distributed once it exists, but the content itself is made here.
Product content needs to differ per marketplace because each platform ranks and displays listings on its own terms. A listing written for Amazon will not perform the same on Zalando or OTTO, and markets outside the UK add local-language content and their own compliance requirements on top. Content that is simply translated tends to underperform content written for the platform.
Product content is monitored continuously once it is live. Listings are checked against the data held in your PIM and DAM, so discrepancies between what should be published and what is actually showing get picked up rather than discovered months later. Marketplaces change requirements and listings drift, which is why monitoring sits alongside publishing.