Scientifically Scaling: Thorne's Expansion Story in the UAE
Revenue
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Traffic
x
Conversion
x
Price
x
Availability
UAE
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Health & Household
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Growth
4X
Sales increased YoY for two consecutive years
Top 10
Multiple products now rank in the
Under 10%
TaCoS consistently
6
Advertising ROAS
THe Brand
Thorne is a leading US based wellness brand renowned for its science-driven approach to nutritional supplementation. With a strong global reputation for quality and innovation, Thorne offers clean, research-backed products designed to support personalised health.
Challenge
Market expansion into the UAE
Despite their global reputation, Thorne faced significant challenges in expanding into the Middle East. The primary obstacle was the complex regulatory environment, which required over 85 of their products to undergo a full clearance process before being sold. On top of this, Thorne, as an international seller, lacked the local infrastructure and operational support to manage logistics, product listings, and promotional activities effectively. Additionally, they faced content and control gaps where product listings were not localised for regional consumers, and unauthorised sellers disrupted pricing and negatively impacted the overall customer experience.
Solution
Comprehensive Market Entry and Ecommerce Acceleration Strategy
To ensure a successful launch and scale-up in the UAE market, Pattern implemented a comprehensive market entry and ecommerce acceleration strategy for Thorne. This began with full regulatory enablement, successfully registering and securing compliance for over 85 SKUs with UAE authorities—allowing for efficient local fulfilment. Pattern then developed and localised content and advertising strategies tailored to UAE consumers, incorporating SEO-rich product listings and compelling creatives to boost visibility and engagement. Pattern activated joint promotional campaigns on Amazon and Noon during key periods to maximise reach and conversion. Additionally, a robust seller control strategy was put in place to ensure consistent pricing and protect brand integrity.
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result
Explosive Sales Growth Through Advertising Efficiency and Brand Authority
By partnering with Pattern Thorne was able to experience explosive sales growth whilst having multiple product rank within the top 10 of their respective categories, with several earning "Best Seller" tags on Amazon.ae. Thorne emerged as a trusted ad prominent supplement brand in the UAE, thanks to the consistent content, competitive pricing and reliable fulfilment.
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Revenue
Traffic x Conversion x Price x Availability
Pattern helps established brands succeed on global ecommerce marketplaces. To receive a complimentary analysis of your ecommerce presence and discuss it with an expert, please complete the form.
- Grow revenue by an average of 40% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.
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