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Marketplace seller landscape clean up
Revenue
=
Traffic
x
Conversion
Conversion
x
Price
x
Availability
UK, Germany, Australia, China
|
Health, Household & Personal Care
|
Growth
40%
Increase in authorised sales
5
New marketplaces expanded
THe Brand
BioCare, a dynamic player in the health and wellness industry for more than 30 years, specialises in high-quality nutritional supplements. BioCare's products are crafted through rigorous research and development, setting the brand apart in the competitive landscape of health-conscious consumers.
Challenge
Buybox capture
Before partnering with Pattern, BioCare faced challenges with brand control on Amazon due to numerous unknown resellers, which was damaging to both sales and brand image. Without consistent buy box ownership, their advertising efforts were ineffective and visibility was limited. They also struggled with poor conversion rates from unoptimised content and lacked performance insights to guide marketplace improvements. With ambitions for international growth, BioCare needed a partner to streamline their marketplace strategy and support global expansion.
Solution
A comprehensive strategy
Our approach involved a comprehensive strategy to address BioCare’s challenges, starting with enabling BioCare’s ability to regain control over the buy box. We supported BioCare’s work with a leading legal provider focused on removing the numerous unauthorised sellers on Amazon. In addition, BioCare agreed to dedicate an unique assortment of 30 products for exclusive sale on Amazon, which enabled us to achieve additional growth. We focused our advertising efforts on high potential products that had high clicks but low conversion, optimising content for the products and the marketplace storefront as well as improving on product ratings and reviews. Pattern’s experts from around the world also helped the brand begin expanding internationally.
result
Driving global growth and marketplace control for BioCare
The collaboration yielded significant results. In just three months, we helped BioCare position itself for effective management of their Amazon channel and unlocked expansion globally to Germany, Australia, and the Vit+ platform (China and UK). BioCare realised a decrease in authorised sales from 44% to 4%, and our strategic interventions contributed to increased conversion rates and heightened brand visibility. The partnership positions BioCare for sustained growth and success in the dynamic ecommerce environment.
The exponential power of together.
Let’s talk. We accelerate brands on ecommerce.
Revenue
Traffic x Conversion x Price x Availability
Pattern helps established brands succeed on global ecommerce marketplaces. To receive a complimentary analysis of your ecommerce presence and discuss it with an expert, please complete the form.
- Grow revenue by an average of 40% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.
