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A lot's been written about Pattern over the past couple of months, from strategic partnerships to patents to product launches. Here's a quick summary of the coverage, so you can catch up on the highlights.
1. Pattern adds ChatGPT Ads to its campaign management platform
Pattern is bringing ChatGPT advertising into the same platform brands already use to manage campaigns across Google, Meta, Snap and TikTok. Built on its ROI Hunter acquisition and its 77 trillion ecommerce data points, the integration will handle catalogue and feed management for ChatGPT campaigns, while OpenAI retains control over ad selection and delivery. CEO Dave Wright says the move is about showing up wherever customers are shopping.
2. Pattern named TikTok Shop's 2025 Strategic Partner of the Year
Pattern picked up TikTok Shop's top partner award, recognising its work launching brands on the platform. Over 80 brands have gone live through Pattern on TikTok Shop in the past year, with hundreds more targeted by the end of 2026. The piece also flags Pattern's recent acquisition of NextWave, a TikTok commerce agency specialising in creator led product discovery and live selling.
3. AI knows what I want. So why am I afraid to buy it?
This Forbes piece explores the growing gap between how well AI can find products for shoppers and how much shoppers trust what happens next at checkout. Pattern's research is cited among the data points, with 76% of ecommerce brands said to have successfully used AI tools to help shoppers navigate directly to the products they need.
4. Pattern named winner in the ecommerce category at Inc. Arabia's Leaders of Tomorrow Awards
At the second edition of Inc. Arabia's Leaders of Tomorrow Awards, held on 29 July at Sofitel Dubai The Palm, Pattern was named the winner in the e-commerce category. The awards celebrate the Middle East's most visionary companies and leaders, recognising excellence across categories spanning technology, sustainability, fintech and business transformation.
5. Pattern's non-Amazon sales surge 119% on TikTok and Walmart growth
On Pattern's Q1 earnings call, CEO Dave Wright talked through how AI and social commerce are reshaping product discovery. Non-Amazon revenue was up 119% year on year, with TikTok Shop, Walmart and Coupang all contributing, and international revenue up 101%. Wright also detailed The Portal, an internal AI tool that generates localised product photography at scale, while CFO Jason Beesley said tech driven optimisation now accounts for roughly three quarters of the company's growth.
6. David Jennison on the shift from keyword driven to use case driven search
On the Talking Shop podcast, David Jennison, Pattern's MD Europe, discusses how buying inventory and sharing risk changes brand partnerships, what it takes to hand over operational control to win on marketplaces, and how brands should prepare their product data for a world where AI agents do the browsing.
7. JPMorgan's early bet on Pattern pays off in tech investment banking ranking
Reuters traces JPMorgan's relationship with Pattern back to 2017, when the bank flew a team to Lehi, Utah to evaluate the business over a $10 million raise. That early relationship grew alongside Pattern, from a $225 million Series B through to co-leading Pattern's IPO, and is cited as a case study in how JPMorgan built its number one spot in tech investment banking.
8. Pattern receives US patent for its advertising measurement system
Pattern was granted a US patent for its methodology for calculating incrementality in ecommerce advertising, announced at Accelerate, its annual brand leader event. The system works alongside Destiny, Pattern's existing ad tech, and factors in both experimental and non-experimental data to assess how well an ad is really working.
9. Pattern launches Pattern Intelligence (Pi) at Accelerate
Pi is Pattern's new AI powered execution engine, running always on sensors across offers, advertising, content, pricing and inventory, and acting automatically when opportunities or issues arise. Features include a daily brief and podcast, chat to data querying, a Chrome extension for Amazon product pages, and visibility scorecards for how AI shopping agents like Rufus, Sparky and ChatGPT rank a brand's products.
10. Amazon opens its LTL freight service to all US businesses
Amazon has expanded its less than truckload freight service beyond its own network, letting businesses ship palletised freight to warehouses, retailers and other destinations nationwide. Pattern's VP of global supply chain, Zech Hintz, is quoted praising the faster transit times and lower costs the service has delivered over the past year.
11. Christmas in July: why AI readiness will define the Golden Quarter
In this bylined piece, David Jennison argues that summer, not autumn, is when brands need to get their product data and content in shape for peak season. Pattern's own research found that 87% of ecommerce leaders expect AI powered search to drive direct sales growth within the next 12 months, and Jennison makes the case that AI readiness, not just stock and promotions, will decide who wins the Golden Quarter.
