Ecommerce in China is the largest online retail market in the world and it works differently from every market your brand already sells in. Chinese shoppers spent 15.97 trillion yuan online in 2025, and most international brands reach them through import channels rather than a local entity. This guide covers the market, the platforms, the entry models and the rules.

The UAE has become one of the strongest markets for premium brands. We break down why, the marketplaces that matter and the strategies need to win.

The complete international ecommerce expansion guide for wellness brand that looks at why launches underperform, the five foundations for success and a real 4.5x ROAS result

Multichannel ecommerce is the practice of selling your products across several channels at once, such as marketplaces, your own webshop, social platforms and physical retail. It lets your brand meet shoppers wherever they already buy, rather than relying on a single storefront.

Marketplace account management is the ongoing work of running your brand's seller presence on marketplaces like Amazon, Zalando and TikTok Shop so it keeps selling profitably. It covers listings, pricing, stock, customer service and performance analysis across every channel where your products sell.

Ecommerce packaging is the layer between your product and the customer who ordered it, and it decides whether that order arrives intact, on budget and looking like it came from your brand. It covers the box or mailer your order ships in, the material that protects the product inside, and the labels and tape that hold everything together.