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From 1P to 3P: How Green People Built a Scalable, Multi-Market Amazon Brand
Revenue
=
Traffic
Traffic
x
Conversion
Conversion
x
Price
x
Availability
UK, DE, IT, ES
|
Beauty & Personal Care
|
Growth
10%
increase in revenue YoY against previous 1P performance
419%
Growth in organic sales
26%
Increase in Buy Box ownership
330%
Increase in new-to-brand customers
THe Brand
Green People is a leading natural and organic skincare brand, trusted for its high-performance formulations and commitment to sustainable beauty.
Challenge
Scaling across markets while protecting brand control
As a 1P seller, Green People faced growing challenges around Buy Box ownership and brand integrity across marketplaces, with unauthorised sellers disrupting control. The brand also needed a consistent, premium content presence across multiple European channels, and a way to break out of its seasonal sun care identity to build sustainable, year-round growth.
Solution
A multi-market 3P strategy built for control and expansion
Pattern helped Green People transition seamlessly from 1P to 3P, using Pattern's Repricer tool to defend Buy Box ownership and Destiny, Pattern's advertising platform, to reach new shoppers and maximise performance. Alongside this, Pattern expanded the brand's European footprint across Amazon UK, Germany, Italy, and Spain, plus Zalando, optimising 148 products across four languages to drive visibility and accelerate growth across every market.
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result
Stronger control, new customers, and a true year-round brand
The transition to 3P delivered measurable gains across the board. By reducing unauthorised sales, Buy Box ownership increased 26% YoY, while revenue grew 10% YoY in 2025 against 1P 2024 performance. Advertising reached significantly further into new audiences, with new-to-brand customers up 330% and organic sales growing 419%, supported by #1 organic rankings for high-value search terms. Green People's push into new categories also paid off: non-sun categories now represent 52.7% of total ad revenue despite launching 9–18 months later, with the hair category achieving a 12.98x ROAS and the Kids category emerging as the strongest driver of new-to-brand customer acquisition.
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Let’s talk. We accelerate brands on ecommerce.
Revenue
Traffic x Conversion x Price x Availability
Pattern helps established brands succeed on global ecommerce marketplaces. To receive a complimentary analysis of your ecommerce presence and discuss it with an expert, please complete the form.
- Grow revenue by an average of 40% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.
