Helping Sage leverage success on TikTok Shop
Revenue
=
Traffic
x
Conversion
x
Price
x
Availability
UK
|
Kitchen Appliances
|
Growth
39%
Outperformed sales projections
0%
complaints rate during Black Friday week
*
Sage earned TikTok Shop's Blue Star Award and featured as a top seller
43%
Black Friday Growth in 2024
THe Brand
Sage Appliances, a leader in home and kitchen innovation, makes appliances that help people produce perfect food and beverage results in their own homes with ease.
Challenge
Scaling DTC and TikTok Shop Due to Operational Gaps and Limited Support
Sage wanted to accelerate growth and meet demand across all key customer channels but found it difficult to scale through its DTC channel alone. Despite launching on TikTok Shop (TTS) in 2022, the brand struggled with managing demand, fulfillment, and post-purchase customer service—including refunds and timely responses to inquiries—and the lack of a dedicated TikTok Shop team further limited its ability to fully leverage the platform’s capabilities.
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Solution
A Strategic, Full-Service Approach to Scaling Sage’s TikTok Shop Growth
Pattern’s strategy centered on optimising fulfillment capacity and ensuring Sage could meet demand at scale. Leveraging its strong relationship with TikTok Shop, Pattern secured white-glove service, enhanced account protection, and exclusive platform privileges that enabled Sage to exceed forecasts and build a foundation for long-term growth. By efficiently managing large stock volumes and offering pre-orders, Pattern consistently surpassed Sage’s demand expectations. With a dedicated TTS team, Pattern delivered full support across content creation, fulfillment, and post-purchase care, while also enabling live-streaming capabilities through an omnichannel retail partner.
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result
A Data-Driven, High-Performance Strategy That Delivered Results
Through a tailored, results-focused strategy, Pattern helped Sage achieve significant growth and operational excellence—from surpassing sales forecasts to delivering top-performing TikTok live events. During peak periods, over 200 units were shipped daily with 48-hour dispatch times and two-day delivery, while strong operational discipline built rapid customer trust, reflected in a 0% complaint rate and a 38-hour average order-to-handover time during Black Friday week—ranking better than 56% of sellers. Sage became the top electronic brand in its category on Black Friday, generating 2.9K pre-registrations for its live event, and exceeded its full-event forecast of $141K by achieving $196K, outperforming projections by 39%.
The exponential power of together.
Let’s talk. We accelerate brands on ecommerce.
Revenue
Traffic x Conversion x Price x Availability
Pattern helps established brands succeed on global ecommerce marketplaces. To receive a complimentary analysis of your ecommerce presence and discuss it with an expert, please complete the form.
- Grow revenue by an average of 40% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.
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