Pattern Appoints Ryan Byrd as Chief Technology Officer

Trailblazing technology executive brings 25 years of experience building and leading global technology teams to his new role at Pattern.

London — February 3, 2025 — Pattern, the leader in global ecommerce acceleration, today announced the addition of former Aptive and Entrata technology executive Ryan Byrd as chief technology officer (CTO).

Byrd brings 25 years of experience scaling global technology teams to his new role at Pattern and will oversee the company’s worldwide engineering, artificial intelligence, data science, software development, and IT efforts, which span 22 offices, studios, and fulfilment centers.

“Ryan has accelerated the rate of innovation and solved complex challenges for companies at every stage of his career,” said Pattern Co-Founder and CEO David Wright. “His deep expertise in AI and machine learning, coupled with his track record of building scalable technology platforms, will be catalysts for our next phase of growth. We couldn’t be more excited to have him on our leadership team.”

Prior to joining Pattern, Byrd served as CTO at Aptive where he transformed the company’s  technology infrastructure and delivered solutions that supported 20% year-over-year annual revenue growth. Before Aptive, Byrd built a 1,200 person global technology team as CTO of Entrata—accelerating innovation for 48 software and hardware products driving hundreds of millions of dollars of new annually recurring revenue (ARR).

“I am excited to join Pattern and collaborate with such a talented team,” said Byrd. “Pattern’s unique approach to blending data science and artificial intelligence with ecommerce expertise has made it a global game-changer in the industry. I look forward to building on its momentum by delivering technology that helps our partner brands unlock new opportunities for growth.”

Byrd received a Master of Business Administration from the University of Utah David Eccles School of Business and a Bachelor of Science in electrical and computer engineering from Brigham Young University.

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About Pattern

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilising more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimises and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfilment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces — including Amazon, Walmart.com, Target.com, eBay, Allegro, TikTok Shop, Media Markt, and Otto. To learn more, visit uk.uk.pattern.com or email press@pattern.com.