Pattern Appoints Luke Elliott as Vice President of Ecommerce, Europe

LONDON – 12th November 2025 – Pattern Group Inc. (Nasdaq: PTRN) (“Pattern”), a leader in accelerating brands on global ecommerce marketplaces by leveraging proprietary technology and AI, today announced the appointment of Luke Elliott as Vice President of Ecommerce, Europe. Elliott joins Pattern from Amazon, where he previously led Amazon Business Europe sales teams and 1P Vendor Management across multiple categories.

Bringing more than 20 years of commercial leadership experience across B2B and B2C sectors – spanning both brick-and-mortar retail and digital commerce – Elliott will lead ecommerce growth and marketplace strategy for Pattern’s European clients, helping global brands accelerate digital performance through data-driven, operationally disciplined execution. 

“Luke’s appointment marks a significant step forward in our commitment to helping brands grow in Europe’s increasingly complex and dynamic ecommerce landscape,” said Hugh Hinkson, Chief Commercial Officer at Pattern. “His deep understanding of the ecommerce marketplace, paired with a track record of building scalable commercial strategies, will be a powerful driver of value for our clients, and we couldn't be more excited to have him as part of our leadership team.” 

Before joining Pattern, Elliott spent 9 years in senior leadership roles at Amazon, supporting large enterprises in modernising procurement and commercial processes while also scaling Amazon’s digital commerce operations across multiple European markets. Prior to this, he held senior commercial roles at Tesco and Sysco (Brakes Foodservice), where he built and scaled wholesale and foodservice operations internationally. 

“Across my career, I’ve worked on both sides of the transaction, buying and selling, across physical retail and digital commerce. I’m driven by reducing complexity and making commercial processes clear, predictable, and scalable so brands can grow faster, and buyers can transact without friction,” said Luke Elliott, Vice President of Ecommerce, Europe at Pattern. “I’m excited to bring that philosophy to our European clients to help them unlock growth through data-driven execution and the strength of Pattern’s technology.” 

Elliott’s appointment underscores Pattern’s continued investment in ecommerce leadership and its commitment to helping brands win on digital marketplaces across Europe. 

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About Pattern 

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilising more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimises and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfilment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces — including Amazon, Walmart.com, Target.com, eBay, Allegro, TikTok Shop, Media Markt, and Otto. To learn more, visit uk.uk.pattern.com or email press@pattern.com. 

Forward Looking Statement

This press release contains forward-looking statements within the meaning of Section 27A of  the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of  1934, as amended. Such forward-looking statements include, but are not limited to, all statements other than statements of historical fact, including but not limited to statements regarding future strategies, growth, value, efficiencies, performance, results, and timing of any of the foregoing. Forward-looking statements are inherently difficult to predict and involve known and unknown risks and uncertainties. Additional information regarding factors that could materially affect results and the accuracy of the forward-looking statements presented herein can be found in our final prospectus filed with the Securities and Exchange Commission (“SEC”) on Sept. 19, 2025, and in our subsequent filings with the SEC. While we may elect to update such forward-looking statements in the future, we disclaim any obligation to do so.

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