MEET OUR TEAM
unit to ensure our brands’ profitable ecommerce growth.
MEET OUR TEAM
Paolo leads the Brand Management and Advertising functions in Europe. His role is to strengthen the relationship with our partner brands by scaling them across platforms and geographies. Paolo has 10 of ecommerce experience having held commercial leadership roles with Wayfair, Argos and Amazon. He began his career as analyst in the Insurance sector, followed by roles as statistician at The Nielsen Company. Paolo holds an MBA from ESADE Business School and a degree in Applied Statistics from the University of Padua.
Dave Wright is the CEO and founder of Pattern. Pattern is the world’s leading ecommerce accelerator with a world-class analytics platform and strong culture obsessed with the success of Pattern partners, demonstrated by a near-perfect customer retention rate. Prior to Pattern, Dave spent his career as a data fanatic and technology executive. Dave graduated from Brigham Young University with dual degrees in Accounting and Information Systems. Dave graduated as top 1% of the Marriott School of Business.
For its first five years, Melanie Alder managed Pattern’s operations team. Her prior experience as managing partner for an investment company fostered strategic planning and revenue growth skills that have helped her lead Pattern to be the No. 1 third-party seller in the Health & Personal Care category on Amazon. With an extensive real estate background that honed her entrepreneurial skills, she has shifted her focus at Pattern to acquiring other companies and facilities to expand Pattern’s fulfillment capabilities, as well as overseeing corporate expansion into a new headquarters.
Josh Baran is a business leader with over 20 years of experience in the retail and ecommerce space. Prior to his role with Pattern he held senior-level leadership positions in the strategic planning and customer experience functions with several major retailers. His background provides him with unique insight into what is required to accelerate growth for Pattern and our brand partners. Josh holds a degree in Information Systems Management from the University of South Florida.
Lara Jelowicki works within our international ecommerce practice, supporting retailers as they develop str