Pattern
Pattern
Pattern

MEET OUR TEAM

European Executive
Leadership

Our growing team of global ecommerce experts in Europe works together as a seamless
unit to ensure our brands’ profitable ecommerce growth.

European Leadership

Chris Vincent1

Chris Vincent

CHIEF INTERNATIONAL OFFICER

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Torsten Schaefer

Torsten Schäfer

GENERAL MANAGER EUROPE

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Paolo Pederoda

Paolo Pederoda

DIRECTOR OF BRAND GROWTH & ADVERTISING

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Neal Fairfield - Director of Consultancy

Neal Fairfield

DIRECTOR OF CONSULTANCY, EUROPE

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ames Bennett - Director of Sales EMEA

James Bennett

DIRECTOR OF SALES, EMEA

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Bobby White

Bobby White

HEAD OF MARKETING, EMEA

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International Leadership

Dave Wright

Dave Wright

CEO / CO-FOUNDER

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Melanie Alder

Melanie Alder

CIO / CO-FOUNDER

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Jason Wells

Jason Wells

CHIEF TECHNOLOGY OFFICER

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Jed Brunson

Jed Brunson

CHIEF INFORMATION OFFICER

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Jason Beesley

Jason Beesley

CHIEF FINANCIAL OFFICER

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John LeBaron

John LeBaron

CHIEF REVENUE OFFICER

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Sarah Beard

Sarah Beard

CHIEF HUMAN RESOURCES OFFICER

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Josh Baran

Josh Baran

CHIEF BRAND OFFICER

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David Quaife

David Quaife

GENERAL MANAGER MENA

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Lara Jelowicki

Lara Jelowicki

GENERAL MANAGER - INTERNATIONAL GROWTH

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Merline McGregor

Merline McGregor

GENERAL MANAGER AUSTRALIA/NEW ZEALAND

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Arthur Cheung

Arthur Cheung

GENERAL MANAGER GREATER CHINA

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Chris Vincent

CHIEF INTERNATIONAL OFFICER

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Chris Vincent is the Chief International Officer for Pattern. Chris has served in a variety of roles at the company including roles in Asia Pacific and Australia. Due to his efforts, the businesses in those regions have been very successful. He has been involved in strategic projects to support our Asia Pacific clients, particularly around business change, technology selection, and technology adoption. Chris has more than 18 years of experience in the retail and ecommerce space. He’s served as CIO for fashion retailer Pretty Girl Fashion, and prior to this was Head of Retail IT for surf brand Billabong. Chris holds a B.A. (Hons) in Economics & International Development.

Torsten Schäfer

GENERAL MANAGER EUROPE

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Torsten is the General Manager of Pattern’s European business. He is responsible for the revenue and profitable growth of the territory covering all departments of the business in the region (including our two offices in London and Munich). Torsten has considerable expertise in ecommerce, most notably at Amazon. Prior to joining Pattern, he spent around 10 years at Amazon retaining senior positions in vendor management, and as Principal Program Manager in which he was responsible for the analysis of profitability, sales, and operational metrics, as well as launching and positioning brands on the marketplace. Torsten began his career as a consultant for Accenture, developing his skills in data analysis and customer consulting. He has an MBA in Technical Business Administration from the University of Stuttgart.

Paolo Pederoda

DIRECTOR OF BRAND GROWTH & ADVERTISING

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Paolo leads the Brand Management and Advertising functions in Europe. His role is to strengthen the relationship with our partner brands by scaling them across platforms and geographies. Paolo has 10 of ecommerce experience having held commercial leadership roles with Wayfair, Argos and Amazon. He began his career as analyst in the Insurance sector, followed by roles as statistician at The Nielsen Company. Paolo holds an MBA from ESADE Business School and a degree in Applied Statistics from the University of Padua.

Neal Fairfield

DIRECTOR OF CONSULTANCY, EUROPE

Neal Fairfield leads our Consultancy Practice that works with brands, retailers, and their investors to solve commercial challenges and capitalise on ecommerce opportunities. He specialises in growth strategy, organisational optimisation, ecommerce internationalisation, industry intelligence and benchmarking. He has extensive experience having worked in the US, Germany, Australia and the UK advising some of the world’s most valuable brands including Mercedes-Benz, Visa, Samsung, McDonald’s and HBO. Prior to Pattern, Neal spent the last decade working in various strategy-focused leadership roles within the Publicis Groupe. Neal holds a BA (hons) in Advertising & Marketing from Bournemouth University.

James Bennett

DIRECTOR OF SALES, EMEA

James Bennett oversees our EMEA sales team, uncovering new partner opportunities for consumer brands. He has extensive experience working alongside brands such as Nike, Converse, TomTom, and Investec helping them to understand and maximise their digital growth opportunities globally.  In his previous role as Head of Growth, B2B and Partnerships at WatchShop (formerly part of Watches of Switzerland Group) he conceptualised, launched & grew three new business verticals forging new commercial partnerships with Marks & Spencer, Next, Net-a-Porter, Decathlon & Jasper Conran. James has a BA (Hons) from Edinburgh University in Classical Music.

Dave Wright

CEO / CO-FOUNDER

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Dave Wright is the CEO and founder of Pattern. Pattern is the world’s leading ecommerce accelerator with a world-class analytics platform and strong culture obsessed with the success of Pattern partners, demonstrated by a near-perfect customer retention rate. Prior to Pattern, Dave spent his career as a data fanatic and technology executive. Dave graduated from Brigham Young University with dual degrees in Accounting and Information Systems. Dave graduated as top 1% of the Marriott School of Business.

Melanie Alder

CIO / CO-FOUNDER

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For its first five years, Melanie Alder managed Pattern’s operations team. Her prior experience as managing partner for an investment company fostered strategic planning and revenue growth skills that have helped her lead Pattern to be the No. 1 third-party seller in the Health & Personal Care category on Amazon. With an extensive real estate background that honed her entrepreneurial skills, she has shifted her focus at Pattern to acquiring other companies and facilities to expand Pattern’s fulfillment capabilities, as well as overseeing corporate expansion into a new headquarters.

Jason Wells

CHIEF TECHNOLOGY OFFICER

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Jason Wells brings a decade of software development and analytics experience to his role as CTO of Pattern. Prior to launching Pattern’s software platform in 2014, he previously held a variety of positions from Business Intelligence Engineer to Software Architect for a large global organization. His product-focused expertise in software, analytics, and infrastructure allows him to effectively manage strategic initiatives as well as daily technology operations. Jason received his bachelor’s degree in Information Technology from Brigham Young University.

Jed Brunson

CHIEF INFORMATION OFFICER

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Jed Brunson’s expertise in business intelligence and information management has been honed through more than two decades in work for global enterprises. He has served in a variety of roles including Senior Business Intelligence Engineer, Portfolio Director, and Senior Financial Analyst. His knowledge of IT systems and their overall impact on organizations uniquely positions him to keep Pattern’s technical infrastructure running smoothly. Jed received his bachelor’s degree in Accounting and Finance from Weber State University.

Jason Beesley

CHIEF FINANCIAL OFFICER

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Jason Beesley brings more than 20 years of global finance, operations, and strategy experience with public companies to his role as CFO at Pattern. Prior to joining the company, Jason served as CFO in London for NBCUniversal’s International division, where he ran multibillion-dollar global businesses and worked on the $36 billion acquisition and integration of Sky. He previously held multiple senior financial leadership roles at NBCUniversal and General Electric, based in the United States and overseas. Jason graduated with a bachelor’s degree in economics from Brigham Young University.

John LeBaron

CHIEF REVENUE OFFICER

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John oversees go-to-market activities for the company and its partners. Prior to joining Pattern, John ran marketing for the Google Cloud business at Rackspace and has held a variety of global marketing roles with leading tech companies including Apple, Cisco, and Ciena. He holds an MBA from the Kellogg School of Management, an MSW from Columbia University, and a B.A. in Communications from Brigham Young University.

Sarah Beard

CHIEF HUMAN RESOURCES OFFICER

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Sarah Beard brings over fifteen years of HR experience in both healthcare and retail settings to her role at Pattern. Prior to joining Pattern, she served as the HR Manager for Cornerstone Healthcare and Haven Healthcare & Hospice, where she implemented policies and strategies to meet stringent compliance requirements, recruit, train, and retain a high performing and motivated workforce. Sarah specializes in talent recruiting, onboarding, benefits management, and employee relations policies and strategies. Sarah received her bachelor’s degree in Communications from the University of Utah.

Josh Baran

CHIEF BRAND OFFICER

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Josh Baran is a business leader with over 20 years of experience in the retail and ecommerce space. Prior to his role with Pattern he held senior-level leadership positions in the strategic planning and customer experience functions with several major retailers. His background provides him with unique insight into what is required to accelerate growth for Pattern and our brand partners. Josh holds a degree in Information Systems Management from the University of South Florida.

David Quaife

GENERAL MANAGER MENA

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David Quaife runs Pattern’s Middle East and North Africa division based in Dubai. He has considerable expertise in creating seamless customer journeys across online and offline touchpoints for consumers in the Middle East region, having worked for two of its major retail players. He joined Pattern in October 2018 from Landmark Group, where he was Head of Omnichannel at Home Centre with responsibility for the retailer’s entire digital strategy including ecommerce, digital marketing, and in-store digital. Prior to this he was Head of Ecommerce for Alshaya’s Mothercare business with responsibility for its online presence in both the Middle East and Russia, including owning the P&L for both sites. Earlier in his career, David spent a decade working in the U.K. for retailers such as Amazon and Dixons Carphone.

Lara Jelowicki

GENERAL MANAGER - INTERNATIONAL GROWTH

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Lara Jelowicki works within our international ecommerce practice, supporting retailers as they develop str