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Entry onto OTTO Drives Sales Growth for Bosch
Revenue
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Traffic
Traffic
x
Conversion
x
Price
x
Availability
Germany
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Home & Garden
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Growth
464%
uplift in overall sales
143%
increase in sales for Q4
321%
increase to traffic to product detail pages
THe Brand
Bosch Home Comfort, a subsidiary of Bosch Group, specialises in providing innovative and energy-efficient heating, cooling, and hot water solutions, ensuring optimal comfort and sustainability. Leveraging cutting-edge technology, Bosch Home Comfort offers a range of products designed to enhance home living experiences.
Challenge
Bosch Home Comfort's international expansion beyond Amazon
Bosch sought to expand beyond Amazon by establishing a presence on Germany’s growing local marketplaces, starting with OTTO, to increase market share, strengthen visibility across platforms, and maintain accessibility to diverse customer segments while preserving its strong brand values. To achieve this, the brand pursued marketplace diversification, aiming to capitalise on the growth of platforms like OTTO and minimise risk through a broader portfolio. At the same time, Bosch focused on reaching new customer groups and ensuring that increased visibility across marketplaces did not lead to sales cannibalisation between Amazon and OTTO.
Solution
Expanding Reach Through Full-Catalogue Replication and OTTO-Specific Optimisation
Pattern led Bosch’s OTTO expansion by replicating its full Amazon product range on OTTO to maximise sales potential and reach new customer bases, while ensuring the brand leveraged OTTO’s slightly older, loyal audience in a way that complemented its existing Amazon strategy and avoided cannibalising sales between platforms. As part of this marketplace portfolio expansion, Bosch extended its entire Amazon assortment, not just top sellers, to capture broader demand on OTTO. Pattern also optimised product content specifically for OTTO, navigating challenges such as shorter character limits and unique advanced content templates, and integrated OTTO’s data points into its proprietary tool to enable streamlined management, analysis, and consistent optimisation across marketplaces.
result
Significant Sales Growth and Expanded Visibility
Bosch’s expansion onto OTTO, one of Germany’s top three marketplaces, generated substantial sales growth and strengthened overall brand visibility by tapping into a customer base with different demographics than Amazon, resulting in incremental revenue and broader omnichannel presence. Bosch also saw incremental sales from products that underperformed on Amazon but succeeded on OTTO due to differences in audience and competition. Strong brand awareness in Germany, combined with OTTO’s loyal customer base, enabled Bosch to effectively engage this market, boosting visibility and consumer trust. Pattern further supported growth by replicating key Amazon promotions on OTTO, such as Black Friday, and leveraging local marketplace events like OTTO’s 75th anniversary, all while ensuring cohesive content across platforms to reinforce brand consistency.
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Revenue
Traffic x Conversion x Price x Availability
Pattern helps established brands succeed on global ecommerce marketplaces. To receive a complimentary analysis of your ecommerce presence and discuss it with an expert, please complete the form.
- Grow revenue by an average of 40% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.
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