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International expansion
Revenue
=
Traffic
Traffic
x
Conversion
x
Price
x
Availability
UK, Poland, Italy and Germany
|
Home & Garden
|
Growth
950%
increase in traffic YoY
#1
ranked in the water heater category in under 6 months
455%
uplift in marketplace sales after 1st month of launching advertising
5.05
ROAS, 28% higher than previous 1P (Amazon)
THe Brand
Bosch Home Comfort, a subsidiary of Bosch Group, specialises in providing innovative and energy-efficient heating, cooling, and hot water solutions, ensuring optimal comfort and sustainability. Leveraging cutting-edge technology, Bosch Home Comfort offers a range of products designed to enhance home living experiences.
Challenge
Bosch Home Comfort faced challenges in its international expansion efforts
Bosch Home Comfort, was primarily operating as a 1P seller on Amazon managing various sub-departments including Home and Garden, Power Tools, and Smart Home. However, the division faced challenges in its international expansion efforts, especially in expanding to new marketplaces and launching new products. Shifting from offering predominantly B2B products to launching more B2C products the division needed to optimise processes in new product development whilst remaining compliant with Amazon's compliance policy. Limited resources also made it harder for Bosch’s to create marketplace-optimised content—particularly localised imagery critical for product listings.
Solution
Reduce complexities in Bosch’s ecommerce operations
Pattern’s main priority was to reduce complexities in Bosch’s ecommerce operations. Our vast team of ecommerce experts were able to ensure a smooth process of transitioning Bosch from a 1P to a 3P selling model
by handling all of the logistics and operations. We assessed and improved the brand’s retail readiness with data from our Predict software, ensured Bosch’s new and existing products were compliant in Europe, and launched 28 new products into 13 new marketplaces around Europe in 18 months, including 9 Amazons across Europe, Otto, eBay (UK/DE), bol, CDiscount. Our unique advertising model meant that we were able to align internally on ASIN level inventory to make quick decisions on how best to allocate the advertising budget and proactively adapt to shifts in product demand due to changes in seasonality. By handling all of the onboarding materials, content, and advertising required for the new product launches, Bosch was able to focus on new product development and other business goals.
result
Accelerated new product launches by leveraging our expertise in international expansion
Pattern leveraged its expertise in international expansion, helping Bosch successfully launched 28 new products into 13 new marketplaces, including having the highest-ranked product in the water heater category within only 6
months. In the most extreme cases of weather fluctuation, we increased our advertising budget by 817% WoW to meet demand and maintained a stable ROAS without impacting the supply chain Since moving from 1P to 3P, Pattern helped to increase the ROAS by 28%, now sitting at 5.05.
The exponential power of together.
Let’s talk. We accelerate brands on ecommerce.
Revenue
Traffic x Conversion x Price x Availability
Pattern helps established brands succeed on global ecommerce marketplaces. To receive a complimentary analysis of your ecommerce presence and discuss it with an expert, please complete the form.
- Grow revenue by an average of 40% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.
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