Prime Day: 4 Days, 1 Big Win

Prime Day 2025 was bigger than ever. With Amazon expanding the event to four days for the first time, UK shoppers alone spent a record £2.1 billion. This shows just how massive the opportunity has become for brands.

We're excited to reveal how Pattern Europe helped our brands not just keep up, but thrive. In our newly released on-demand webinar, we break down the numbers from Prime Day 2025, unpack our category-by-category results, and share the key strategies brands need to win big leading up to peak season.

What does this mean for brands looking ahead to future sales events?
Hit play on the full webinar for actionable data, proven tactics, and practical takeaways you can use to capture growth during the year's biggest moments in ecommerce.