Pattern Appoints David Jennison as Managing Director, Europe

LONDON – 2 February 2025 – Pattern Group Inc. (Nasdaq: PTRN) (“Pattern”), a leader in accelerating brands on global ecommerce marketplaces by leveraging proprietary technology and AI, today announced the appointment of David Jennison as Managing Director, Europe.  

With over 15 years in ecommerce growth across the UK and Europe, Jennison has built and scaled businesses at pace. His career includes leadership roles at Amazon, steering the global expansion of a VC-backed AI logistics scale-up, and founding an ecommerce consultancy that he later exited after supporting top retail brands across European marketplaces. 

As Managing Director, Jennison will lead Pattern's European growth agenda, partnering with global brands to deliver high‑performance commerce solutions powered by data, operational excellence, and technology, while attracting and developing top talent to fuel the business.  

 “David’s appointment represents a significant step forward in our mission to drive high‑performance growth for brands across Europe,” said Brett Bardsley, Chief International Officer at Pattern. “He brings a proven track record for driving measurable performance, alongside impressive experience scaling ecommerce and technology ventures, and turning emerging technologies like AI into measurable commercial impact. We couldn’t be more excited to welcome him". 

“I’m thrilled to be joining Pattern as the business leads the next wave of ecommerce innovation,” said David Jennison, Managing Director, Europe at Pattern. “Brands are operating in a rapidly evolving landscape, with AI now driving major shifts in consumer behaviour, operational efficiency, and growth strategy. Pattern is at the forefront of helping businesses harness these advancements, turning technology into a real competitive advantage. I’m eager to bring my experience to our European clients and help them seize the opportunities ahead.”  

Jennison’s appointment underscores Pattern’s continued commitment to helping brands win on digital marketplaces across Europe. 

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About Pattern 
Pattern accelerates brands on global ecommerce marketplaces by leveraging proprietary technology and AI. Utilizing more than 46 trillion data points and advanced machine learning models, Pattern optimizes and automates every lever of ecommerce growth, including advertising, content management, pricing, logistics and fulfilment, forecasting, and customer service. Hundreds of global brands rely on Pattern’s ecommerce acceleration platform to drive profitable growth across 60+ marketplaces, including Amazon, TikTok Shop, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre. To learn more, visit uk.pattern.com or email pattern@theflywheelers.com 

Forward Looking Statement  

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include all statements other than statements of historical fact, including but not limited to statements regarding future strategies, capabilities, investments, performance, growth, consumer sentiment, costs, and timing of any of the foregoing. Forward-looking statements are inherently difficult to predict and involve known and unknown risks and uncertainties. Additional information regarding factors that could materially impact results and the accuracy of the forward-looking statements contained herein can be found in our final prospectus filed with the Securities and Exchange Commission (“SEC”) on September 19, 2025, in our Form 10-Q filed with the SEC on November 6, 2025, and in our subsequent filings with the SEC. While we may elect to update such forward-looking statements in the future, we disclaim any obligation to do so. 

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