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Ecommerce packaging is the layer between your product and the customer who ordered it, and it decides whether that order arrives intact, on budget and looking like it came from your brand. It covers the box or mailer your order ships in, the material that protects the product inside, and the labels and tape that hold everything together.

Ecommerce marketplace management covers the eight areas a brand runs to sell well across Amazon, eBay, Zalando and other marketplaces. Every marketplace sets its own listing rules, advertising system, fees and fulfillment standards, so selling on several at once becomes a large operational load.

Your guide to what it takes to win across the booming European wellness ecommerce market.

To increase ecommerce sales, you grow three things at once: the traffic that reaches your products, the share of that traffic that converts, and the average value of each order. Most of that now happens on marketplaces, which generated around 83% of global ecommerce GMV in 2025 according to ECDB, so the platform rather than your own webshop increasingly controls discovery, delivery and the buy box.

A roundup of the latest pieces of coverage that Pattern has received over the last few months

Five things every brand needs to know about selling in the age of AI shopping