From Insights to Execution in AI-Powered Commerce Report

Ecommerce leaders face rising costs, higher shopper expectations, and tighter margins. Pattern’s latest AI report reveals how brands across the UK, US, Germany, and MENA are using AI to make faster, smarter decisions. AI is no longer a future bet for ecommerce — it’s becoming a core operating capability. But while investment is rising, confidence is not.

This report cuts through the hype to show how AI is actually being used across ecommerce today, what’s delivering measurable value, and what brands need to do differently to compete in an increasingly automated, data-driven market.

What you’ll learn inside the report

• AI adoption under pressure
• Understand why 76% of organisations are investing in AI, what markets report the highest levels of uncertainty — and what this means for growth, margin, and execution.
• Where AI is delivering ROI today
• Explore the AI use cases that ecommerce teams are actively deploying across marketing, customer service, fulfilment, and inventory — and which ones are still stuck in pilot mode.
• Human + machine, in practice
• See how brands are combining automation with human expertise to simplify complex operations, from demand forecasting and fraud detection to warehouse and delivery optimisation.
• Smarter customer experiences at scale
• Learn how AI-powered personalisation, dynamic pricing, and multimodal agents are reshaping online shopping — and where most brands still struggle to move beyond basic personalisation.

This report is for ecommerce leaders who are responsible for growth, margin, and customer experience — and who need AI to deliver real outcomes, not just headlines.