Easing Inflation for Some Festival Products Music to Glastonbury Goers’ Ears
The traditional curtain raiser for the UK music festival season, Glastonbury, won’t cost attendees more than usual this year despite record inflation during the first half of 2023, according to new data from ecommerce accelerator, Pattern.
Why it matters: With more than 200,000 Glastonbury goers in attendance at last year’s festival, 2023 is set to welcome even more attendees. As event-goers prepare for the start of music festival season in the UK, they can rest assured that the cost to be in attendance won’t break the bank, depending on what they purchase.
What we’re seeing: Our team evaluated pricing data for the most popular items purchased on Amazon Marketplace UK from 2022 – 2023 to see how inflation has impacted consumer costs for Glastonbury. Despite record inflation in the UK, the average cost for the most popular Glastonbury products only rose by 4.03% from Q2 2022 – Q2 2023. In fact, many popular items even experienced inflation reversal:
- The price of Sleeping Bags decreased by 7.23% from Q2 2022 – Q2 2023
- Inflatable Mattresses -7.06%
- Hand Sanitiser -4.45%
- Camping Stoves -4.10%
- Camping Chairs -3.98%
- Torches -3.4%
- Disposable Ponchos -1.24%
- Portable Phone Chargers -0.73%
- Cool Boxes -0.72%
Yes, but: There are still some products that have suffered the brunt of inflation that attendees should watch out for if they wish to get through the music festival season unscathed by high prices. Here are the top ten Glastonbury products that experienced the highest cost increases from Q2 2022 – Q2 2023:
- The cost of Deodorant rose by 44.25% from Q2 2022 – Q2 2023
- Sun cream +35.73%
- Toilet Roll +11.66%
- Toothpaste +11.04%
- Waterproof Mac +8.42%
- Dry Shampoo +7.89%
- Ear Plugs +4.14%
- Wellies +3.28%
- Tent +3.22%
- Roll Mat +3.11%
The takeaway: Depending on what they purchase, most music festival goers can head into Glastonbury without overspending despite record inflation. However, most self-care essentials — such as sun cream, deodorant, toilet rolls, and toothpaste — remain on the rise, so consumers can expect higher prices for these items ahead of the event.
Pattern’s data science team examined pricing data for every week from 2022 – 2023 to discover how inflation has impacted the cost of the most popular Glastonbury products ahead of music festival season in the UK. If you’re interested in leveraging data insights like these to take your ecommerce performance to centre stage, contact our team for more information.