Case Study
Coravin
Unlike other wine preservers, which only delay the oxidation of your wine, the Coravin Wine Preservation System is designed to pour wine without removing the cork, so wine always tastes like it has just been opened—even years later.
PARTNER SINCE
2019
WEBSITE
MARKETPLACES
Amazon U.S., U.K., Germany, France
SELLER CATEGORY
Kitchen & Dining
Key Challenges
Coravin wanted to begin advertising their product in the EU, and wanted Pattern experts to help them do that. Along with advertising in the EU, Coravin also wanted to improve their “seasonal only” sales. These are products that perform extremely well during holidays like Valentine’s Day and Christmas. Coravin wanted to improve these product’s sales outside of the high performing holidays.
LACKED INTERNATIONAL ADVERTISING
- Coravin needed to begin advertising in the EU to stay competitive
"SEASONAL ONLY" NUANCES
- Coravin needed to improve sales on their “seasonal only” products
PARTNERSHIP
Our Approach
We began advertising for Coravin in the EU in the beginning of March. After allowing time for the newly-built campaigns to get data behind them, sales began to lift dramatically across all 3 European marketplaces Coravin sells in. Sales velocity reached the rate of Corain’s holiday sales: Valentine’s and Christmas which are typically Coravin’s highest-selling periods of the year.
Results
Using weekly sales data from all markets combined, in the 9 weeks prior to advertising, there was an average weekly sales growth of 12%. In the 9 weeks after advertising began, there was an average weekly sales growth of 13%. It should also be noted that all 9 weeks since the beginning of advertising (for a luxury brand) have been during the COVID-19 pandemic.
SALES GROWTH
- Average weekly sales growth of 13%
SURPASSED PEAK HOLIDAYS
- Sales beat Valentine’s Day and Christmas sales (Coravin’s best performing periods)
SALES GROWTH
13%
73%
Increase in Average Weekly Sales
1 Week
To See Results
Total Sales Surpassed
Holidays
13%
SALES GROWTH
73%
Increase in Average Weekly Sales
1 Week
To See Results
Total
Sales
Surpassed
Holidays
Schedule Demo
Our marketplace growth experts will walk you through our ecommerce business solutions for you as a Pattern partner. Discover what you’ve been missing from an ecommerce solutions company by chatting with us today.