Case Study
Pure Encapsulations
PARTNER SINCE
April 1, 2016
WEBSITE
MARKETPLACES
Amazon U.S., Canada, U.K., Germany
SELLER CATEGORY
Health, Household & Personal Care
Key Challenges
CHANNEL CONFLICT
- Threatened brand integrity, as well as online discounting.
- Threatened relationships with trusted healthcare practitioner customers.
MISINFORMATION
- Inaccurate product information spread from unauthorized sellers.
- Practitioner/consumer trust was compromised.
NO CONTROL
- Unauthorized sellers were posing as healthcare practitioners.
- Grey-market unauthorized sellers were disrupting prices.
BRAND RISKS
- Content, descriptions, and claims were incorrect.
- Consumer safety, transparency, and accuracy were paramount in their industry.
PARTNERSHIP
Our Approach
“ Pattern's strategy re-established control over the online channel to solidify a foundation for long-term sustainable growth in the U.S. and globally. ”
in our healthcare professional channel continues with physicians and is no longer threatened by the online channel. ”
Results
LONG-TERM GROWTH
- Amazon revenue increased by 400% (4X) since January 2016.
- Product conversion increased 48% over 1 year.
CONVERSIONS FROM CREATIVE
- Units sold increased by 325.7% after one month of using our images and EBC.
- Pattern created new product images and optimized product listings.
ENHANCED BRAND INTEGRITY
- MAP compliance increased to 98%.
- Removal of 215 unauthorized sellers over 2 years.
BETTER REPORTING
- Our Predict software offers real-time insights on Pricing & Compliance, Ratings & Reviews, Advertising, and more.
AMAZON REVENUE INCREASE
400%
98%
MAP Compliance Increase
325.7%
Units Sold Increase
215
Unauthorized Sellers Removed
400%
AMAZON REVENUE INCREASE
98%
MAP Compliance Increase
325.7%
Units Sold Increase
215
Unauthorized Sellers Removed
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