Case Study

Protocol for Life Balance

Protocol For Life Balance is an A-rated GMP manufacturer of pharmaceutical grade dietary supplements created for healthcare practitioners.

PARTNER SINCE

2016

WEBSITE

www.protocolforlife.com

MARKETPLACES

Amazon U.S.

SELLER CATEGORY

Health, Household & Personal Care

Key Challenges

When COVID-19 hit in March of 2020, Protocol for Life Balance was quickly out of stock of many immune supplements due to the increased demand. Pattern and Protocol for Life Balance assumed we were losing potential traffic on the immune products. There was little reason to spend ad spend on products that would likely sell out anyways.

OUT OF STOCK

Many out of stock immune products because of surge in demand

BUDGET CONCERNS

Worried about spending too much money on ads for products that would be out of stock

PARTNERSHIP

Our Approach

Pattern’s advertising team decided to approach the months following the pandemic differently. Pattern looked at what we called the “unexpected performers”. These were products that were receiving more sales than the previous month by more than 25%, but weren’t considered immune or vitamin D (the products the COVID crisis was naturally bumping). To capitilize on the “unexpected performers,” Pattern and Protocol for Life Balance increased the total budget, ran non-branded ads, and capitalized on natural increases.

“ Pattern is a great company to work with and we truly value their partnership. They work closely with us in order to protect our brand. ”

Raul Torres

Protocol For Life, National Account Manager

Results

Because Protocol for Life Balance and Pattern’s advertising team shifted their strategy, Protocol for Life Balance was able to prove that supplements can outperform the month of January (typically the best performing month for supplement brands).

NEW CUSTOMERS

New customers jumped from 37.25% of total customers in the month of January to 44.45% of total customers in April

PROFITABLE CONVERSIONS

Conversions on Non-Branded Sponsored Products increased 211%
84% increase of RoAS in 3 months

INCREASE IN ROAS

84%

211%

Increase of Conversions on Non-Branded Sponsored Products

New Customers

Average Product Review Rating

Other Months

Can Outperform January

84%

INCREASE IN ROAS

211%

Increase of Conversions on Non-Branded Sponsored Products

New Customers

37.25% to 44.45%

Other Months

Can Outperform January

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Protocol for Life Balance

Key Challenges

PARTNERSHIP

Our Approach

Results

211%

New Customers

Other Months

Schedule Demo

Digital Shelf