Case Study
Feetures
PARTNER SINCE
July 6, 2017
WEBSITE
MARKETPLACES
Amazon U.S., CA, eBay
SELLER CATEGORY
Clothing, Shoes & Jewelry
Key Challenges
DAMAGED BRAND EQUITY
- Damaged brand equity due to price erosion on Amazon.
- Multiple unauthorized sellers.
CREATIVE COSTS
- High cost of optimizing images and content.
- Little bandwidth and budget to optimize creative.
INCONSISTENT MESSAGE
- Inconsistent brand message throughout content and across sellers.
- Listings were not up to par with their brand.
LITTLE REPORTING
- Needed better data and reporting about their Amazon listings and unauthorized sellers.
PARTNERSHIP
Our Approach
“ We decided to partner with Pattern because they are clearly experts in the channel. They use their technology to help monitor key metrics. ”
“ Pattern has given us a road map. They are really a partner. Pattern has truly gone above and beyond to do everything they can to make us successful. ”
“ I trust Pattern implicity to make content that is on brand. I don't doubt their choice. Whenever they come to me with ideas, I'm always all thumbs up. ”
Results
IMPROVED BRAND EQUITY
- Optimized images and content.
- Maintained a consistent brand message across all marketplace and Amazon listings.
GROWING REVENUE
- Revenue grew 67% from 2017 to 2018.
- Feetures revenue grew 20% YoY from 2018 to 2019.
BETTER REACH
- Marketplace expansion to sell and monitor products on 3 marketplaces.
BRAND CONTROL
- Regained control from unauthorized sellers and improved conversion rates.
- Feetures achieved 98% MAP compliance in their first year and now average 99% MAP compliance overall.
REVENUE GROWTH IN 1ST YEAR
67%
99%
MAP Compliance Overall
20%
Revenue Growth from 2018 to 2019
3
New Marketplaces
67%
REVENUE GROWTH IN 1ST YEAR
99%
MAP Compliance Overall
20%
Revenue Growth from 2018 to 2019
3
New Marketplaces
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